Webinar: How to make sensitive topics engaging

Storytelling is one of the oldest forms of communication. It enables people to form their own observations, find empathy and drive deeper connections with a topic.

In this webinar, Creature & Co.’s Content Director, Gemma Chandler, demonstrates how to use storytelling to communicate sensitive subjects.

Gemma also highlights how positivity is central to the way we communicate and takes us through a step-by-step approach on how to use our winning formula, ‘Inform, Inspire, Empower’, to champion collective action and help audiences to feel united in compassion.

Here’s a refresher of the ‘Dos and Don’ts’ checklist we ran through on the webinar to help your brand communicate sensitive topics to your audience.

DO

• Simplify
• Be honest
• Be positive
• Be objective
• Use visuals
• Trust in your audience

DON’T

• Overwhelm
• Sugar coat
• Assume

Download your copy of the Dos and Don’ts checklist here. 

If your brand or business has a complex, technical or sensitive topic that you’re struggling to communicate, then let’s have a chat and see if we can help. We’re true experts at communicating topics that are might be challenging for families and children. We truly believe there’s no topic ‘too big’ for us to tackle.

Get in touch, below or e-mail our team.